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Sky Christmas Social Campaign

When it comes to the festive season, everyone's talking about movies, so our challenge was to make sure Sky Movies was the talk of the town. But how do you stand out from the crowd during the most wonderful time of the year? Simple - take the most disliked vegetable at the Christmas table and make him a star!

That's right, we turned the humble sprout into a megastar with a full TV and social media campaign that had everyone talking. We showcased his many talents, from performing in his own music video to starring in a Hollywood blockbuster (which, let's be honest, wasn't hard considering he was cheaper than Russell Crowe).

And the best part? Our sprout superstar had a sense of humor! He was the perfect antidote to all the cheesy holiday movies out there. So, whether you love him or hate him, you couldn't help but root for our little green hero. In the end, we owned the conversation around Christmas and made Sky Movies the talk of the town. All thanks to one simple sprout.




Overall reach 29.3 million | Organic reach 9.5 million | 36% uplift in positive brand sentiment. Top-performing organic posts: Facebook peak engagement rate of 79% | Twitter peak engagement rate of 37%





Stunt Masterclasses - Social




Community Management posts inviting the public to invent their own fruit & veg inspired

movie stars and titles.




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