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To create a digital campaign for Amex showing how their rewards program works, we focused on visual storytelling that could convey the message without relying on sound.


We used playful animations and bold graphics to emphasize the rewards and highlight the different ways they could be redeemed, such as through travel, dining, or shopping.


By using visuals to tell a compelling story, we were able to create an engaging digital campaign that effectively communicated the benefits of Amex rewards to a wide audience.




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