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Sony Rocksmith

 

Core Blimey was tasked with creating a TV commercial for Sony's Rocksmith game, an innovative product that teaches players how to play guitar like a rockstar. The game promised to unlock the hidden musician in everyone, and Core Blimey's creative team set out to capture that excitement and energy in their commercial.

The resulting TVC was a hit, showcasing the potential for players to become the next Keith Richards or Jimi Hendrix, and if all else fails, at least you could still rock out like Ringo Starr. The advertisement effectively communicated the unique features of Rocksmith, which set it apart from other guitar teaching programs on the market.

 

The commercial successfully communicated the unique features of the game, leaving viewers feeling inspired and excited to pick up a guitar and start learning.

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