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Sky 4DVR experience


Sky aimed to boost foot traffic to their retail stands, and what better way to do so than to immerse potential customers directly into the heart of Sky entertainment? With 4DVR experiences that ranged from facing dragons and White Walkers to experiencing the rush of F1 cars zooming by at high speeds, users were left gasping and someties even screaming.

In addition to the immersive experiences, proximity ads were created to guide the public straight to the stands, increasing the chances of potential customers discovering all that Sky had to offer. Overall, Sky's innovative approach to marketing successfully showcased the company's commitment to providing its customers with unforgettable experiences.

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Case study

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