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Oxford / Cambridge Boat Race


After decades on The BBC, ITV has finally won the rights to show The Oxford-Cambridge Boat Race! And guess what? We were approached to create a promo that showcased that ITV is not just about celebrity TV shows, but knows how to celebrate an event deeply rooted in history and tradition. We couldn't be more excited about it!

For three whole days, we had the pleasure of following the crew around Henley, Oxford, and Cambridge, capturing everything from their early morning training sessions to their attendance in classes. It was such an incredible experience to be part of their journey.

And the best part? Our hard work paid off! Our promo was awarded an RTS award for its exceptional portrayal of the Boat Race. We're thrilled to have played a part in such an iconic event, and we can't wait to see what the future holds for ITV!


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