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Social Campaign

Surrender to Game of Thrones


We were faced with a challenge - how do we get more viewers on board with Game of Thrones by season 6? Some people just weren't sold on the show, thinking it was all about dragons and nudity (which, let's be honest, they're not entirely wrong).

So we came up with a genius plan: we recruited celebrity fans to talk about their love for the show! We created four on-air TV ads featuring celebs like Joanna Lumley, Ronan Keating, and others discussing how special Game of Thrones was to them. And let's just say, it was a hit!


But that's not all - we went all out with a through-the-line campaign to really get everyone on board. From social media ads to billboards and beyond, we left no stone unturned in our mission to spread the word about this incredible show.

And the results? Phenomenal! We attracted a whole new audience to Game of Thrones, and our social campaign was a smash hit. Who knew that getting some celebrity fans to talk about their favorite show could be so effective?



Surrender to Game of Thrones

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